KEEN Utility.
Brand creation + development.
I was recruited by KEEN Utility to develop and reposition the brand for a new generation of worker.
My team and I redefined the way Utility appears across all channels and transformed every aspect of the brand, its identity, campaigns,
narratives, strategy, packaging, e-commerce, photography, video, social, retail and propelled them all into new territories and demographics.
During my time as Design/Creative Director, Utility became the fastest growing and most profitable category within KEEN, grew revenue by $80 million
and ascended to the #2 brand in the work boot industry
American Built TV Spot
Tradeswoman Campaign
Retail + Packaging Design
